Define Your Personas: Lessons From BlogFest 2015

Last week at BlogFest was one of the most incredible and inspirational weeks of my life! First of all, I got to meet a ton of amazing bloggers that I have been following for a while! Second, I gathered several takeaways to help in training clients and to help with blogging!

I think it would be rude of me to keep all of this awesome information all to myself, so I am going to write a series of a few posts to share some tips with you guys about how to improve your blog presence! This post is geared towards any other blogger or freelance writer, social media manager out there. I know there are a lot of us in the world! If you weren’t at BlogFest this year, I highly highly recommend it, even if you aren’t a fitness blogger.

Without making you wait any further, lets jump into the first topic of defining your personas!

define your personas

Define Your Personas: Lessons From BlogFest 2015


As a writer, it is really easy to get wrapped up in the things we love to share without thinking of what our readers want to consume! A “persona” is a specific person in your target audience that you are hoping to reach. The SEO lessons were taught by the AMAZING Sara Downy Robinson, and she delivered a wealth of information. My head almost popped off and that isn’t an exaggeration. Her session was the most useful to me because I am terrible at SEO. Thanks for that Sara!

//Bring life to your personas

This is an incredibly fun exercise to do. A persona is a culmination of a segment of people who read your blog. When defining personas for your own blog, you want to give it a name, think about his or her age and demographic, likes, interests, work and family lives.

The best way to describe this is to give you an example or one of my personas. Feel free to use this as inspiration for your own, but I challenge you to really think about the people who are reading your blog and come up with answers for yourself .

Fierce Farrah – she is 28 years old and is casually dating at the moment, nothing too serious. She works in corporate america with a pretty cool job, but is looking for something more fulfilling. She loves trying new things including restaurants, movies and workouts. She likes to be challenged in her workouts, and enjoys working out or taking classes with her friends. She spends a lot of time on the weekends with her friends, and loves to find new ways for them to be more active together. She eats well but struggles with sugary treats. 

Fierce Farrah is a persona that is a combination of a lot of my Pilates clients. She was easily the first persona. I could definitely do some more digging into her character, but I have been focusing mostly on outlining a few of the personas for Cohesive Fitness. 🙂 Oh yea, I should mention you can have as many personas as you feel you need. You just want to bring all similar attributes from your readers into each persona.

//Read other people’s blogs to see how they speak to their personas

Now that you have your personas outlined, it’s time to do a little digging. I love reading other bloggers for inspiration, just be careful not to plagiarize, but we all know not to do that. 🙂 When I am reading others blogs, I am paying attention to how they are speaking to their audience. You will notice some bloggers have a much more professional tone, or maybe it’s more playful. Take note of what you like and dislike about how a blog post is written. It could just be that you are not a persona it’s written for, but when you find a blog that speaks to you, it may have similar personas as yours, which will help you with inspiration. I always am a proponent of “stealing smarts” from others, as Sara Downy Robinson mentioned in her SEO talk with us.

//Write for your personas

Now that you have your personas defined, it’s time to write to them like they are your friends! Again, you can have several personas, and so all of your posts may not specifically be geared towards everyone and that is okay! Another one of my personas is a blogger, and this post would be geared to that persona specifically, and may not necessarily speak to Fierce Farrah!

Well there you have it folks! I hope if you are a blogger, you have gained some inspiration from this post, and even if you aren’t a blogger, defining your personas will help anytime you are writing! It’s a lot of fun to think about who would actually be reading what you’re writing. Make sure you are writing for the personas that you have defined, but also that you are LOVING what you are doing too! Until next time my beauties!

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About Stephanie

Stephanie Benton is a STOTT PILATES Certified instructor and recently became a mom! She holds a BA in Dance from California State University Long Beach, and has a passion for helping new moms reconnect with their physical and emotional selves after starting a family. Cohesive Fitness is a place to learn to simplify your life, health and family priorities.

  • Jen Rawson @ Pretty Little Gru

    Defining your persona was a huge takeaway for me too. I find it’s easy to get a skewed perception of who reads your blog when mostly bloggers comment and they are in the same field as you. But I need to remember, who I am trying to help and consider those silent readers.

  • adailydoseoffit

    Awesome reminders. I loved that SEO session, too. I think it’s so easy for us bloggers to forget who we’re actually writing for…

  • Yes Jen!

    We bloggers love leaving comments, but it’s true that a lot of our readers are silent. Such a great take away from blogfest.

    <3 Steph

  • Tara,

    Absolutely! I was writing mostly for myself but I do want to help make a difference in the lives of others, so I need to keep them in mind!

    <3 Stephanie

  • Jen

    Love this – I am just reviewing my notes from the conference and remembering how important persona is! I need to get on that! 🙂

  • Wow, this is such a great idea! I love that writing out a character sketch of your audience helps you figure out how to write your posts. Definitely going to try this!

  • Glad these tips could help Chelsie!! <3

  • 🙂 Jen, that is awesome! I know I barely tapped into my notes from the weekend! I need to review more!

  • carla birnberg

    YES!! this is so so true and, as much as it would rock to be able to be all thing to all people—we never are.

  • Exactly! Having a micro niche is the best way to increase your readership, because like you mention, you can’t be everything to everyone! <3

  • Liz

    I love this!! Having a persona is SO important. I learned this tactic when going to school for marketing, and it has helped me with my blog so much!

  • Liz,

    That is awesome! I am glad I have learned this so early in my blogging journey! <3


  • Yay! I’m so glad you came to my session!

  • It was the BEST session in my opinion because SEO is the thing that confuses me the most! <3 Thanks for giving us all of that useful information!